Chameleon Selling Certification

Help salespeople understand how their personality influences the way they sell and adapt their approach to the way their customers buy.

The Chameleon Selling Certification prepares trainers to lead an interactive, one-day sales training program through the lens of the Eagle, Parrot, Dove, and Owl styles. In this six-hour certification, you’ll gain the insights, exercises, and training materials to help salespeople apply personality awareness throughout the sales process.

Built on the DISC principles explored in Merrick Rosenberg’s books, Taking Flight! and The Chameleon, the program connects style to prospecting, qualifying leads, presenting value, and maintaining customer relationships. You’ll learn to help participants recognize their selling habits, understand different customer needs, and make more intentional choices in every sales interaction.

What You’ll Learn

The certification prepares you to guide participants through practical ways to:

• Develop greater awareness of their selling style and its impact on customer relationships and sales effectiveness.
• Recognize the style characteristics of customers and prospects.
• Understand how the four styles approach each stage of the sales process.
• Apply the ADAPT model to connect with customers across all four styles.
• Tailor outreach and value propositions to different customer priorities.
• Present to groups that include multiple personality styles.
• Collaborate more effectively with fellow sales team members.
• Identify opportunities to strengthen existing relationships and generate additional business.

Putting the Chameleon Selling Profile into Practice

You’ll learn how to integrate the Chameleon Selling Profile into your training, helping participants explore their sales strengths, challenges, and ideal sales environment.

The profile examines what individuals prioritize throughout the sales process, how they approach cold outreach and present their value proposition, and how competitiveness and stress affect their behavior. It also helps them understand why some customers feel easy to work with while others require more deliberate adjustments.

You’ll leave prepared to lead an engaging sales program that turns personality insight into practical selling strategies. Participants will learn to recognize what each customer needs and respond with an approach that builds trust and moves the conversation forward.

• Attendance: Please make sure you can attend the entire certification. We do not schedule private make-up sessions if you miss some of the content and to honor the time of everyone in attendance, we do not review content that is missed if people arrive late.
• Rescheduling: A $100 rescheduling fee will be applied for rescheduling within 10 business days prior to the certification date.
• Cancellation: There are no refunds if the cancellation occurs within 10 business days prior to the certification.