Overview of the Dominant Style

Individuals with the Dominant style tend to be direct, bottom-line and results-oriented. D's focus on getting things done. They don?t want to be bothered with the small stuff, focusing instead on larger, strategic goals. They like to work independently and when in a group they often emerge as the leader.


D's have the ability to see the big-picture. D's have a strong action-bias, which makes them well-suited to lead in a crises. However, D's can get bored with cumbersome processes which can spark quick decisions without having evaluated all of the details.

Optimal environment

D's thrive in settings that value new ideas. They enjoy having autonomy to make consequential decisions, so they work best in settings where they can quickly adapt to changing circumstances and achieve their goals.

Needs others who

While D's are adept at creating innovative strategies, they need others who will carefully weigh the options and consider the impact of decisions on particular groups that may have been overlooked.


D's don?t like it when others don?t match their level of urgency. They can also be impatient with people who communicate indirectly and aren?t willing to engage in constructive conflict to resolve issues. D's fear losing power and influence.

Under stress

D's can overplay their directness and become blunt and insensitive. They can also focus too much on getting things done and overlook the need to build collaborative relationships. Under stress, the D can become belligerent and steamroll over others. They can also make rash decisions without thinking things through. In overuse, can be perceived as aggressive, overbearing, insensitive, pushy

Development opportunities

D's can increase effectiveness by slowing their rapid pace. This would allow them to be better listeners, more effective decision-makers, and build stronger, more effective, relationships with others.

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